Diageo is planning to open a manufacturing plant in Bali in a few months to produce its alcohol-free drink Guinness Zero. This is in line with the company's new strategy in Indonesia, the world's biggest Muslim-majority country, where drinking alcohol is a sin.
The move follows the regulation introduced by the Indonesian government earlier in the year that bans the sale of alcohol beverages in mini-markets and small shops. A few months later, Diageo introduced Guinness Zero in the country. It has spent about $1m (£669,960, €910,844m) so far on the launch, according to The Financial Times.
Graeme Harlow, the managing director of Diageo, said: "We already had plans to enter the zero-alcohol beer market. After the ban came in, essentially it made it even more important."
Diageo to set up plant in Bali to produce its alcohol-free drink Guinness Zero
