According to reporting from Travel Trade Gazette Asia (TTG Asia), Japan’s Select Hotels Group has earmarked Indonesia as its first market expansion beyond its home base in Japan through a management takeover of the 192-room Enso Hotel by Celecton in the industrial area of Cikarang, West Java.
The Japanese hotel company, which was founded in 2005, has 50-hotels in various cities across Japan, ranging from business to luxury categories. CEO of Select Hotels Group, Hiroshi Nakamura, added that the group has currently signed four MoU’s for hotel management in Jakarta and Bali, with several others still under discussion, says TTG Asia.
Select Hotels Group is working with its hotel development advisor, Andhy Irawan, to lead its expansion in the country. Andhy, previously CEO of Dafam Hotels & Resorts, has had success developing hotels in Indonesia.
Expecting good business from the domestic market, Andhy told TTG Asia that the company aims to flag 50-hotels within three years, not only to manage but as investments.
“We are looking at having properties not only in major destinations but also in second-tier cities in the country, mostly in mid-scale categories,” he said. Nakamura added that Select Hotels Group believes that their presence in Indonesia “will help to attract more Japanese tourists to the country, and we are also excited to welcome Indonesian guests to our hotels in Japan,” reports TTG Asia.
Source: Travel Trade Gazette Asia
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