According to reporting from Antara News, Indonesia’s Trade Minister, Zulkifli Hasan, believes the development of the Lake Ranau Tourism Thematic Market in West Lampung, will help stimulate economic activities and boost trade transactions.
“This people’s tourism thematic market, which is being developed with a special allocated budget, is expected to shoot up the number of trade activities and transactions in this priority tourism region,” he said in a statement from the West Lampung district government received by Antara News on Thursday (25/1/24.)
Hasan said that the government envisions the market as a thematic tourist destination that showcases the beauty of the culture of the Lampung people while exploring the appeal of Lake Ranau.
He emphasized the importance of paying attention to the non-physical aspects of the market so it can immediately operate to support the tourism sector of West Lampung.
One of the non-physical aspects is related to the need for local governments to assist and guide local merchants to create a tourist-friendly image for the market, say Antara News.
“Merchants are expected to not only sell their products but also be able to explain the origins and philosophies of their products. It would be even better if merchants could properly arrange their products and have the capacity to speak foreign languages,” he elaborated.
Meanwhile, the acting head of West Lampung district, Nukman, extended his gratitude to the Trade Ministry for allocating a special budget for the development of the Lake Ranau Tourism Thematic Market, according to Antara News.
“The existence of this market will truly help the West Lampung district government boost the regional economy,” he said.
He also noted that the market would combine the concepts of tourism and trade by offering typical local handcrafts, foods, and souvenirs, as well as explorative tourism experiences at Lake Ranau, the second largest lake in Sumatra.
Source: Antara News
Stock image by Ersa Juanda on Wikimedia Creative Commons
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